I am French. I am also Chinese and Scandinavian throughout my living and working experiences. I am a designer, who loves diving into people's lives. I am a range and product developer, curating an offer that reaches to the many different customers. I am a photographer, curious and contemplative. I am also a design teacher, both mentor and learner to the younger generation. I am passionate about user experiences, and how they can define the products we design to interact with.
Holistic
Being a product design developer at IKEA enriches my perspective on design, strengthening the business dimension into my approach. Putting design in the context of engineering, sourcing and business strategy has reinforced my leadership in design management, embracing a larger picture to pave way, steer and mentor talents across the organization.
Leadership
What is important for me is to offer preconditions for people to succeed. On a personal initiative, it is to explore strategic landscapes, question, and map opportunities together with relevant stakeholders. I believe in trust. I strive to offer best soil for teams to perform, and give responsibility to act.
Pragmatism
While design is a fantastic process and mindset where I have learned to master educated guesses, working with real constraints brings up my pragmatism. Finding best solutions where we can all agree upon, then move forward. That journey matters to me : togetherness. But at the same time, knowing where to stand firm on the essentials, the values and purpose we are all serving. And not deviate from that.
Creative
For me, creativity relates to these meaningful connections we can make to people’s lives, and can happen on many different levels : rather it echoes to nostalgia, amplification, reduction, ... But essentially, creativity is a superior expression of logic, in a sense that targeted consumers can relate to the intention. I believe in making things different with a purpose. I nurture and recognize great ideas, but remain always in search of the right solution.
While archetypes are anchored into design history and industrial revolutions, I came to realize the value or constraint they represent. I am very comfortable to challenge products archetypes and go beyond. It allows me to explore concepts or form factors that can amplify the user experience.
Some other times, utilizing archetypes can help to anchor the concept into commonly accepted perceptions, or nostalgia.
Some other times, utilizing archetypes can help to anchor the concept into commonly accepted perceptions, or nostalgia.
Then design is also about taking some heights, exploring future landscapes. It is about picturing provocative perspectives that are strongly anchored to a strategic reading of the market and fine understanding of the brand values that I am lifting.
